SEO, PPC & Lead Generation Case Studies

Real growth stories from US businesses across home services, healthcare, legal, B2B, e-commerce and SaaS — measured by qualified leads, lower cost per lead and stronger lead flow.

Avg. organic lift: +312%
Cost per lead: -52%
Industries served: 10+
Pipeline influenced: $48M+

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Qualified leads

+196%

8-month avg. across active accounts

Calls

+184%

Forms

+212%

CPL

−47%

Analytics dashboard showing lead growth over time

4.9/5

Based on 130+ verified reviewsBased on 130+ verified client reviews

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The lens we use

We measure business growth, not traffic charts.

Every engagement on this page is judged the same way: better lead flow, stronger visibility, improved conversion rates, reduced wasted ad spend, and higher-quality inquiries. Rankings and traffic matter only if they move those numbers.

Composite snapshots are drawn from active US engagements across the services below. Client names are kept private — numbers are real, tracked through GA4, GSC and call tracking.

Industries we work with

Trusted by top US industries — and many more.

Every case study on this page comes from US service businesses, multi-location brands, SaaS companies and e-commerce — anywhere lead generation, tracking, and conversion performance matter more than vanity awards.

Home Services

Contractors

Moving & Logistics

Healthcare

Automotive

Law Firms

B2B Companies

Real Estate

And many more

See if we're a fit for your industry Free 30-min audit · Senior strategist · No pitch deck

best [your industry] near me

Sponsoredyourbrand.com

Top-rated services — book today

AI Overview

yourbrand.com cited as a source

competitor1.com

Generic listing #1

competitor2.com

Generic listing #2

Visibility

Ad + AI + Organic

Common growth challenges we solve

The problems behind every case study.

If two or three of these sound familiar, the engagements above almost certainly started in the same place.

01
"We rank for nothing that actually drives revenue."
Money-keyword visibility
Local + national rankings rebuilt around the queries buyers actually type before they call — service pages, city coverage and topical authority engineered for qualified intent.
02
"Our paid spend is rising and the leads keep getting worse."
PPC waste + lead quality
Account restructure, negative keyword hygiene, geo + audience tightening, and intent-tuned landing pages — so spend goes to inquiries that actually book and buy.
03
"Traffic is fine, but the website just doesn't convert."
Conversion-first web
Service pages, CTAs and forms re-engineered around how buyers decide, plus mobile-first speed and Core Web Vitals fixes — same traffic, far more qualified leads.
04
"We can't tell which channels and pages actually produce leads."
Tracking + attribution
GA4, GTM, call tracking, UTMs and CRM wired end-to-end — every lead carries the source, campaign and landing page it came from, with clean dashboards on top.
05
"Our service areas and locations are barely visible online."
Local + service-area coverage
Google Business Profile rebuild, citation cleanup, city + service landing pages and a structured review program — built to expand map-pack coverage and booked jobs.
06
"We're invisible inside AI search and assistants."
AI search readiness
Entity signals, structured data and content engineered for ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews — so your brand shows up where buyers now start research.

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Featured examples

Selected case studies, real numbers.

A snapshot of how the same disciplined process plays out across very different businesses.

Moving truck loaded by uniformed movers in a suburban neighborhood

Headline result

+317%

Qualified move inquiries

Moving CompanyLocal SEO

Moving Company — Local SEO

Challenge: Strong reputation off-platform, but invisible in Google Maps for the busiest service-area cities. Calls came almost entirely from one neighborhood.
Solution: Rebuilt Google Business Profile, launched city + service landing pages, added review acquisition flows, and cleaned up NAP / citation data across the service area.
Result: Map-pack visibility expanded to 14 priority cities; qualified booked-move calls grew steadily month over month with no PPC spend.

+317%

Qualified move inquiries

Cities ranking in map pack

+62%

Direct booked-jobs revenue

Contractor in branded uniform shaking hands with a homeowner at the front door

Headline result

+2.1×

Total qualified jobs / month

ContractorLocal SEO

Contractor — Local SEO

Challenge: Multi-trade contractor (HVAC, roofing, plumbing) ranking on page 3+ for high-intent local terms. Most leads came from paid ads with rising CPL.
Solution: Service-page rebuild per trade, schema, internal linking, plus a structured review program tied to completed jobs. Layered with a clean local link foundation.
Result: Organic now drives the majority of qualified jobs. Paid spend stayed flat while total leads roughly doubled.

+2.1×

Total qualified jobs / month

Top 3

Map pack across 9 trades

−38%

Blended cost per lead

Bright modern med spa reception with soft pink and gold styling

Headline result

−61%

Cost per qualified consult

Med SpaPPC Services

Med Spa — PPC Services

Challenge: Aggressive ad spend with high cost per lead and a flood of low-intent inquiries — many outside the practice's service radius or budget.
Solution: Rebuilt account around true purchase intent, tightened geo, layered offer-specific landing pages, and added negative keyword + audience hygiene each week.
Result: Same monthly budget, far better-fit consultations. Booked treatment revenue per ad dollar nearly doubled.

−61%

Cost per qualified consult

+47%

Booked treatment revenue

1.9×

ROAS within 90 days

Attorney standing in a modern law firm with skyline view

Headline result

+412%

Non-brand organic sessions

Law FirmNational SEO

Law Firm — National SEO

Challenge: Strong brand offline; weak visibility online for the firm's highest-value practice areas. Long-tail competitors were taking the inquiries.
Solution: Built topical hubs around each practice area, rewrote thin service pages into in-depth resources, and earned authority links from trusted legal publications.
Result: Non-brand organic traffic compounded for 12 months, and qualified case inquiries from organic now outpace every other channel.

+412%

Non-brand organic sessions

+86%

Qualified case inquiries

Lead source by volume

What we measure

Business outcomes — not vanity metrics.

Every case study on this page is judged on the same scoreboard. These are the numbers that move budgets and hires.

Qualified leads — 6 months

Composite client trajectory after launch

Cost per lead — 6 months

Down 52% on average after PPC restructure

Every report ties back to these.

If a metric doesn't influence pipeline, cost or quality of leads, it doesn't drive decisions in the engagement. Rankings, traffic and impressions matter — but only as inputs to these outcomes.

Qualified leads
Phone calls
Form submissions
Booked appointments
Organic traffic quality
Local search visibility
Keyword visibility
Google Maps visibility
Cost per lead
Conversion rate
PPC wasted spend
Lead quality
Landing page performance
AI search visibility

Request a metrics review Live dashboard sample in the first call.

What clients say

Outcomes our clients talk about.

+317%

qualified move inquiries

"We were stuck on page three for the queries that actually book moves. Eight months in, qualified inquiries are up triple digits and the calendar is full without paid ads."

Carlos M.

Moving Company Owner · Arizona

−61%

cost per consult

"Our cost per booked consult was eating into margin. They rebuilt the entire PPC account around real intent and the same budget now produces nearly twice the treatment revenue."

Dr. Elena P.

Med Spa Owner · Florida

+412%

non-brand organic

"Non-brand organic compounded for a full year. Today, more qualified case inquiries come from search than from referrals — exactly what the case study on this page shows."

Marcus B.

Managing Partner, Law Firm · New York

+178%

form + call conversions

"Same traffic, totally different outcome. After the service-page rebuild our forms and call conversions almost tripled — the website is finally pulling its weight."

Rachel S.

Home Services Marketing Director · Texas

How we work

A proven process, not a black box.

Same disciplined cycle every month. That's why results compound.

Discover & Audit

Find what's broken and the quick wins.

Strategy & Plan

A 180-day roadmap mapped to revenue.

Execute & Tune

Senior-led delivery, weekly tuning.

Report & Grow

Live dashboards + monthly review.

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